Denner brought football to the Wild West… and left the discounts at home
A Swiss discounter just produced a sixteen-minute western starring an 87-year-old Italo-western legend and the captain of the national football team. Nobody in it mentions …
The Forensic of Beauty: Why Dove’s “Real Beauty Sketches” Still Defines Purpose-Led Advertising
In the high-stakes world of global advertising, most campaigns are lucky to be remembered for a week. But in April 2013, Dove and Ogilvy & …
Darkness Into Light: What 13 Years of Sponsorship and a Sunrise Did for Electric Ireland
Every year, at 4:15 in the morning in early May, more than 100,000 people across Ireland and twelve countries around the world walk into the …
Old Navy’s ‘It’s Old Navy’: When Nostalgia Meets Value
There’s a particular art to making affordable feel aspirational. Old Navy has been practising it for decades — and their Summer 2026 campaign, “It’s Old …
ARTOTEL Rockstar Status: How a Boutique Hotel Brand Punched All the Way to Best of Show.
ARTOTEL is not a household name outside Southeast Asia. It’s an Indonesian boutique hotel group — art-focused, design-led, independent. The kind of brand that most …
Bumble Bet on Realness When the Category Was Running on Fake.
Dating apps have a marketing problem that is also, at its core, a product problem. They need to convince you that their platform leads to …
Lurpak Didn’t Sell Butter. It Sold the Act of Cooking.
There’s a Lurpak ad from 2013 where a voice intones over close-up shots of eggs cracking, dough being punched, and butter melting in a hot …
Vaseline: Let the Internet Write the Brief
In March 2025, Vaseline’s marketing team did something that most brand managers would find professionally terrifying: they handed the creative brief to TikTok. Not literally. …
LEGO Didn’t Sell Bricks. It Sold a Feeling About the Future.
In 2019, LEGO launched its first global brand campaign in 30 years. The film — a live-action adventure set in a painted-up Chilean city, starring …
Andrex “Get Comfortable”: How a Toilet Roll Brand Made the Office Poo a Cultural Moment
Some brands chase “talkability” like it’s a KPI you can buy in bulk. Andrex took the opposite route: it found a truth that was already …