Why Not Both? How a 2006 Australian Taco Ad Became the Internet’s Ultimate Conflict-Solver
In the pantheon of advertising, most commercials are lucky to survive a six-week flight before being relegated to the dusty archives of YouTube. But every …
Peak Performance: How the Gorillaz x Spotify ‘The Mountain’ Campaign Scaled the Future of Advertising
If you walked through Shoreditch or Peckham in early 2026 and didn’t see a giant, hand-painted Murdoc Niccals staring into your soul, did you even …
The Best-Kept Secret in Advertising: How KLM and Heineken Turned King’s Day Into a Global Campaign
Nobody outside the Netherlands knew what King’s Day was. That was the insight — and the opportunity. In 2014, KLM Royal Dutch Airlines and Heineken …
The Ad That Broke the Internet (Before it Was Cool): Tourism Australia’s “Bloody Hell” Gamble
In the high-stakes world of destination marketing, there are campaigns that whisper, and then there are campaigns that scream until they’re blue in the face. …
The Easter Egg Hunt, Taken Global: Cadbury’s “The Worldwide Hide”
The Easter egg hunt is one of the oldest participatory traditions in the seasonal calendar. It is tactile, local, and entirely analogue. In 2021, Cadbury …
How Sam Adams’ Chris Briney Campaign Redefines Beer Ads for a New Audience
Beer advertising has often been steeped in long-standing tropes: rugged masculinity, sports scenes, or humor targeting male consumers. But the recent Sam Adams campaign with …
The Gen Z Torchbearers: How Coca-Cola is Reimagining Lunar New Year for a New Era
In the world of global advertising, few challenges are as daunting as “refreshing” a 2,000-year-old holiday. For decades, Lunar New Year campaigns followed a predictable, …
Mr. Bean Does Chocolate: How Chocolat Frey Turned a Category Cliché into a Punchline
There is a well-worn ritual in premium chocolate advertising. A distinguished man in a white coat, lit like a Renaissance painting, lifts a square of …
Dignified Yet Flippant: How Penguin Random House UK’s Playful Penguins Refresh a 90-Year-Old Brand Icon
There are brand mascots, and then there are birds with a 90-year publishing pedigree. In early March 2026, Penguin Random House UK unveiled “Playful Penguins” …
Speeding Tickets as Art: How Distance Boutique Outran the Law and Won the Internet
In the world of advertising, we are often told that “friction is the enemy.” We spend billions trying to make the path to purchase as …