For Super Bowl 2026, Pringles decided to get weird. Specifically, “building-a-boyfriend-out-of-dehydrated-potato-slices” weird. The campaign, titled “Pringleleo,” starring global pop sensation Sabrina Carpenter, wasn’t just a …
In the world of global branding, “consistency” is usually the golden rule. Guard your logo, protect your color palette, and for heaven’s sake, make sure …
In the world of Super Bowl advertising, there’s a fine line between a “classic” and a “distraction.” At Super Bowl LX in Santa Clara, Uber …
The Super Bowl remains advertising’s holy grail — a cultural event that transforms commercials from interruptive breaks into watercooler moments. With 100+ million viewers tuning …
Every year, Super Bowl advertising delivers spectacle, but Pepsi’s 2026 play is more than spectacle — it’s strategy. With a savvy mix of nostalgia, taste-test …
Every year, Super Bowl commercials dominate cultural conversations as much — if not more — than the game itself. Brands pour tens of millions into …
If you’ve seen the SBB winter visual for the “Winter Schnupper-GA,” you’ll recognize it instantly: a crisp, idyllic snowy scene, a cheerful “customer” in the …
In the spring of 2008, a single image sent a shockwave through the fashion industry. It didn’t feature a perfectly airbrushed model or a sweeping …
Every Lunar New Year, brands flood feeds with the usual suspects: red-and-gold visuals, auspicious puns, limited-time bundles, and a race to be the snack you …
In the vast history of advertising, some campaigns are quietly successful—perhaps witty, memorable, or effective—and others become cautionary tales whispered in boardrooms for years. Pepsi’s …
