The Bacardí Skeleton Bottle Campaign: Halloween 2025’s Deadly Delight
Bacardí’s limited-edition Skeleton Bottle campaign for Halloween 2025 didn’t just embrace the spooky season—it became a case study for how beverage brands can make seasonal …
The $75 Million Blunder: How One Political Ad From Ontario Torpedoed a Geopolitical Trade Relationship
Political advertising is defined by high risk and higher stakes. Yet, few campaigns have produced a strategic blowback as immediate, absolute, and economically devastating as …
How Chipotle’s Boorito Became a Halloween Marketing Masterclass
Chipotle’s Boorito is a gem worth unpacking. What began as a fun fast-food gimmick has become a masterclass in evolving promotions, fan culture, and blending …
What Huck Santa’s Job Hunt Can Teach Us About Seasonal Branding & Campaign Timing
What if Santa Claus flipped his résumé and applied for jobs? That’s exactly the playful twist SEEK and Droga5 ANZ have brought to life in …
When a Keychain Becomes a Character: Lessons from Kipling’s “Follow Your Monkey” Campaign
Brands rarely get to turn what looks like a throwaway detail into the hero of their storytelling. Yet that is exactly what Kipling is doing …
Seeing Beyond the Headline: What The Guardian’s ‘The Whole Picture’ Teaches Brands About Narrative-Driven Advertising
When The Guardian decided to take its first big brand leap into the U.S. this fall, it didn’t just buy billboards—it staged an argument. The …
How “Come Hug It Out” Shows the Power of Emotional Honesty in Tourism Advertising
Imagine you’re a marketer sitting in Sherbrooke, Quebec. You look south toward New England and up toward the rest of the United States. You see …
How Cailler “Unwrapped a Smile”—Reviving Tradition with a Fresh Twist
This autumn (2025), Cailler—the heart and soul of Swiss chocolate—embarked on a bold, joy-infused relaunch that’s equal parts nostalgia and innovation. Nestlé Switzerland leveraged the …
From Grocery Vans to Silver Screens: Migros Honors Its Founders in a Stunning 90-Second Film
When a brand decides to celebrate its heritage, it’s easy to land in the cliché zone: sepia tones, slow piano, dusty archive shots. But with …
When Wordplay Goes Wrong: How American Eagle’s “Great Jeans” Campaign Sparked a Viral Controversy
Advertising—like life—is a high‑wire act. Tread carefully, and your brand shines; wander a sentence too far, and suddenly you’re cancel‑culture‘s favorite punching bag. That’s exactly …